Balance Among Married Working Women Social Work Essay Essays

Balance Among Married Working Women Social Work Essay Essays Balance Among Married Working Women Social Work Essay Essay Balance Among Married Working Women Social Work Essay Essay ( Saltzstein, Ting, A ; Saltzstein, July/August 2001 ) . Harmonizing to Harvard Business Review, hubbies are non good when they have to look after their kids. Merely 9 % of hubbies take clip off from their work agenda when their kid is ill, 9 % help their kids in their surveies and merely 3 % return enterprises to set up activities like summer cantonment for their household. Not merely this but many adult females feels that their hubby make more household work for them every bit compared to the sum of work they contribute ( Hewlett, 2002 ) . Although these per centums are increasing with the transition of clip but still it s minimum, which shows that females are bearing more burden with all these duties than males which leads to a higher degree of struggle among their work and household functions As people are now fighting to better the life manners and life criterions in order to take better, healthier and longer lives, therefore the line dividing the household life and work life has bit by bit blurred ( Malik A ; Khan, 2008 ) . The mutuality of work and household life is a world and with the increasing figure of adult females engagement in the work force, this mutuality have become more seeable and debatable ( Bailyn, Drago, A ; Kochan, 2001 ) . Harmonizing to a survey, on an mean full clip occupations held by females across Europe is 40 % whereas 32 % females hold direction places ( European Commission, 2007 ) . While globally adult females make up 40 % of the planetary work force, with double-digit growing in certain states ( Carter A ; Silva ) . Although the personal and professional life of persons have developed in many facets but the patterns and policies regulating employment have remained unchanged. These are still practiced in a manner sing that a male worker is the breadwinner for the household, with a supportive married woman at place and are non responsible for household responsibilities. But the world is wholly opposite, as workers have to run into their household duties besides along with work and those workers who are married have an employed partner ( Bailyn, Drago, A ; Kochan, 2001 ) . It is a known fact that many organisations, due to the force per unit area of work, promote their employees for the extension of working hours so that the work can be completed on specified deadlines. This affects the work-life balance of persons at greater degree ( Satisfaction and Work-life Balance ) . In add-on, work and household emphasis have important deductions on society. Family may endure because of the increased emphasis degree created due to work force per unit areas ( Cartwright A ; Cooper, 1994 ) . This may impact the interaction between parent and kid, because of which there may be certain effects which have to be encountered in the signifier of ; alterations in kids s behaviour, kid s public presentation in faculty members and issues related to wellness etc ( McEwen A ; barling, 1991 ) . This consequence in a struggle among different important functions persons have to play in their day-to-day lives such as ; a hubby or a married woman, a male parent or a female parent, a kid, an employee, an employer, a pupil, a community member, etc ( Neault, 2005 ) . Each function demands high attending and has its ain demands and duties. Hence work life struggle occurs when married people are unable to convey a balance between their household and work duties ( Ibrahim A ; Marri, 2008 ) . Our research will chiefly concentrate on married working females of banking sector of Pakistan as harmonizing to the Economist, banking industry is the largest and profitable industry of Pakistan and hence the Numberss of adult females are increasing for different Bankss of Pakistan whether it s a cardinal bank, commercial bank or Islamic bank. This is non the lone issue for the adult females to confront but some other issues such as torment, compromising household norms and working values. In this undertaking we are aim to reflect these issues and the factors which creates hurdlings for adult females to equilibrate their personal and professional life. Overview of Banking Sector in Pakistan The Bankss since its origin have been dominated by work forces, but as the economic conditions demands adult females to be bread earners to back up their households and to increase their criterions of life, the door to come in the occupation market has opened for them. Although, the adult females ab initio were minuscular in figure but obsessed really specialised accomplishments, the promotion of adult females was neer considered a factor in banking sector until the enlargement of Bankss and other fiscal establishments which necessitated more support staffs. Womans, who started ab initio as support staffs are now an built-in portion of the Bankss, functioning in junior and in-between direction places with a few figure in the top degree direction. They are now considered as an built-in portion of every banking establishment around the universe. Hong Kong and Shanghai Banking Corporation ( HSBC ) India encourages the enlisting of adult females at higher rate. HSBC believes that qualified adult females perform their occupation in a much better manner comparative to male opposite numbers and besides give their maximal attempt to carry through their ends. Harmonizing to Fortune magazine ( 2005 ) , HSBC has been ranked among the top 50 employers for adult females and minorities worldwide ( Vij ) . The banking sector is an illustration where extremely educated adult females are hired with relatively better working conditions than other sector. But in banking sector besides adult females have to confront figure of challenges, one of the research undertaking indicated that during the engaging procedure of females in Bankss, adult female is largely perceived as an ordinary employee while adult male is considered as expert. This perceptual experience open more chances for work forces to hold publicities in their callings while adult females are largely loaded with the everyday work as they are more patient than work forces. It is besides turning tendency now a yearss that most Bankss are engaging adult females to stand for at forepart desks to pull clients and to heighten the image and repute of Bankss. Not merely this but EyuboAYlu A ; KuteAY ( 2000 ) states that during the interviews for engaging a adult female they are asked non to give birth to kids for some old ages so that they can supply full attending to their work and the choice has been done on these evidences. Banks besides prefer to engage female work force due to the fact that adult females are considered as more devoted towards their work and does non acquire involved in corruptness and deceitful activities easy every bit compared to males. These all issues make it hard for the females to last in the banking sector easy. Issues like late working hours, covering with hard clients, covering with pecuniary issues, torment, glass ceiling, gender favoritism, societal restraint and lower chances for calling promotion affects their life at place. This makes life nerve-racking and besides affects the physical and mental well-being of adult females which bit by bit impact the functions they are playing at place. Aim of Research and Study With the increased figure of female work force around the Earth, it has become hard for adult females to pull off their work and household duties efficaciously which give rise to a struggle among these duties. Within the past few decennaries the work force around the Earth has apparent ; increased senior and kid attention duties, individual parent households and lessening in occupation security due to the alterations in the construction of working conditions which has blurred the boundaries of work and household life ( Neault, 2005 ) . Our subject which talks about keeping work life balance among married working adult females in the Banking Sector focuses on estimating the hurdlings impacting the work-life balance. This survey will analyse how adult females in the twenty-first century can make it all, i.e. prosecute a chosen calling, be bread earners, have a well-structured household life including nurturing kids, and yet be able to pull off a societal life all in one line. The job arises when hubbies do non portion the duties with their partners at place. As harmonizing to a research conducted in America by Harvard Business Review, the per centum of hubbies who understand their duty for meal readying is merely 9 % , while merely 10 % of hubbies portion the duty of wash with their partners and 5 % return enterprises to clean the house ( Hewlett, 2002 ) . Although this research has been conducted in American scenario but the instance of Pakistani society would non be much different as Pakistani society is male dominated and the cultural and household norms practiced in society restrict hubbies to assist adult females in domestic jobs. This survey will give us an thought that harmonizing to the working adult females s position, what are the most of import issues they are confronting in their lives while seeking to keep a balance between their personal-professional lives and what are their outlooks from their organisation in order to assist them to get the better of with it? Literature Review It is a truth that the separation of work and household life has become hard, they both act together and the lines of limit of household life and work life is going blurred twenty-four hours by twenty-four hours. With altering times, societal construction, nature of concern and globalisation at fast gait ; boundaries of work is altering quickly. Working forms and timings are quickly altering around the universe but still in many states, the construction of making work has non been revised. There is a demand for the alteration in persons and organisations manner of executing their occupations. Organizations are expected to execute at its optimum and supply better services 24/7 which requires employees to give drawn-out working hours to present service and this in bend effects personal lives of employees and creates an issue of work-life instability which is of paramount concern for everyone to hold work-life balance ( Jacobs A ; Gerson, 2001 ) ( Taylor, 2001 ) . Work life balance is an accommodation in working forms to pull off work with other duties ( Smithson A ; Stokoe, 2005 ) regardless of gender. Work-life balanceA reflects ; The extent to which an person is every bit engaged in and every bit satisfied with his or her work function and household function ( Aziz A ; Cunningham, 2008 ) , likewise harmonizing to Clark ( 2000 ) as cited by Othman, Yusof, A ; Osman ( 2009 ) work life balance is defined as, Satisfaction and good operation at work and at place with a lower limit of function struggle ( Othman, Yusof, A ; Osman, 2009 ) . It is besides obvious that every person is to necessitate maintaining and accomplishing a balance between their paid work and household duties be it child attention, elder attention, leisure clip or ego development ( Hogarth A ; Bosworth, 2009 ) . Initially, work was considered as the lone duty of male members of the society while adult females were merely responsible for the domestic jobs ( Bailyn, Drago, A ; Kochan, 2001 ) , ( Eikhof, Warhurst, A ; Haunschild, 2007 ) . This model has been followed for ages and it was widely believed and accepted that the bread-winners of the household were merely work forces. However as clip evolved and in order to gain and hold better life styles for their household, female work force in the labour market started to increase, the conventional image of male as bread victor started to transform and now female besides played an every bit of import function as an gaining member of the household ( Easton, 2007 ) , ( Flechl, 2009 ) , ( Malik A ; Khan, 2008 ) ( Hakim, 2006 ) , ( Strober, 2010 ) , ( Lourel, Ford, Gamassou, GueA?guen, A ; Hartmann, 2009 ) . Females at Work Force The Second World War brought the part of adult females to the head. The disagreement between work forces and adult females started to emerge, as it came in to detect when the female gender entered the work force around the Earth ( Goldin, 1991 ) , which added another duty to their history that now they are playing multiple functions between work and household life, taking attention of their household every bit good as their work both came under their life sphere ( Tijdens, 1997 ) , ( A.Milkie A ; Peltola, 1999 ) . It was seen that at the clip of Second World War maintaining aside the traditional division of labour on the footing of gender, adult females entered the work force and get down executing the work forces s occupation in the industries to turn out themselves as capable plenty to execute undertakings in a more organized and better manner ( Milkman, 1987 ) . During this clip period, they were non considered as the mill worker alternatively their individuality was recognized as adult females merely ( Trey, 1972 ) and with the terminal of the war ; the females were forced out of the labour market in order to take attention of their traditional duties ( Hyman A ; Summers, 2004 ) . Fortunately, for adult females this was merely a impermanent reverse, as the figure of adult females workers has increased after the Second World War which shows that the form set during the war clip is still being pursued by females persistently till present ( Milkman, 1987 ) , ( Bird, 2006 ) . This is apparent from a research conducted by Goldin ( 1991 ) on the per centum of working females in USA as harmonizing to this survey ; the engagement rate in 1890 was 5 per centum, 1940 s was around 10.1 per centum, while in 1950 s it increased to 22.2 per centum and so kept on increasing and eventually reached 60 per centum in 1990 s ( Goldin, 1991 ) . Female Work Force in Pakistan Female work force is non merely increasing in European states, but besides in Pakistan ; adult females are come ining in the labour force with an increasing tendency ( Hussain, Malik, A ; Hayat, 2009 ) . Harmonizing to Federal Bureau of Statistics of Pakistan, the adult females come ining into the work force have increased to 11.81 million ( 53.72 % ) in 2009 from 10.96 million ( 51.78 % ) in 2008. This labour force comprises of 74 % females in agribusiness sector, 11.9 % in fabrication, 11.6 % in service sector, while the remainder of 0.9 % are working in other sectors ( Federal Bureau of Statistics, 2010 ) . These statistics shows that with an increasing figure of female work forces, it has become compulsory for adult females to keep a balanced work and household life. Change in the Role of Women with Added Responsibility The function of adult females modified after the Second universe war, as females started come ining in the labour force as staff of life earners to back up their households due to economic force per unit areas ( Hakim, 2006 ) and to better their life manner ( Emslie A ; Hunt, 2009 ) , and changed the traditional image of male being the sole responsible for gaining the support for all household members. With the sweetening of this new function as bread earners, the duty besides increases for the adult females as now they have to look after their work life besides along with the household which makes it hard for them to pull off both duties at the same time ( Lourel, Ford, Gamassou, GueA?guen, A ; Hartmann, 2009 ) , ( Flechl, 2009 ) , ( Work-Life Balance, 2010 ) . Although the conventional theoretical account of male bread victor starts to modify but still the distribution of responsibilities between work forces and adult females remains unchanged. As now adult females are sharing the duties of work forces by come ining in the work force but on the other side the responsibilities performed by females are non being shared ( Emslie A ; Hunt, 2009 ) , which is making a struggle between their household and calling life ( Zulu, 2007 ) , ( Thompson A ; Walker, 1989 ) . Originally, adult females had to take attention of household affairs merely while work forces were responsible for work related issues. But with the alteration in the function of female, now they have to pull off their household and professional life efficaciously which is making a load on them ( Malik A ; Khan, 2008 ) , ( Callan, 2008 ) , ( Dulk A ; Peper, 2007 ) . They have to execute undertakings like ; cookery, shopping, cleansing ( A.Milkie A ; Peltola, 1999 ) , listening and soothing kids, supplying emotional support to spouses and parents ( Emslie A ; Hunt, 2009 ) and other domestic jobs ; along with official undertakings while work forces are still merely responsible for work related issues. Due to this ageless list of responsibilities adult females had to execute at place which are less flexible and demanding ( Aziz A ; Cunningham, 2008 ) ; affects professional life or restful clip of females which leaves negative feeling on work life balance as compared to work forces ( A.Milkie A ; Peltola, 1999 ) . Hence, in order to run work and household life swimmingly adult females are expected to do larger forfeits because they possess less power and authorization due to the tradition and cultural norms of the society ( Kardam A ; Toksoz ) . Womans can every bit bask functions as female parents and workers but still experience more force per unit area than work forces because place duties are greater and necessitate more forfeit ( Stephen, 1977 ) , ( Thompson A ; Walker, 1989 ) . Harmonizing to Coltrane ( 2000 ) , Greenhaus and Parasuraman ( 1999 ) , Rothbard and Edwards ( 2003 ) as cited by ( Malik A ; Khalid, 2008 ) it is a known fact that adult females typically do a bigger portion of the family labour than work forces and that excess work at place partly constrains the clip adult females can pass in paid work. Straub ( 2007 ) identifies that adult females tend to pass more clip to household activities as of work forces and the same sum of work hours as of work forces. Challenges Faced by Women while Managing Work and Family Life With the sum of duties added to the function of adult females, it has given rise to multiple challenges that they are confronting in their day-to-day life. Performing assorted undertakings and playing different functions which includes ; female parent, married woman, health professional ( for parents and aged ) and employee at the same time becomes really hard for adult females to carry through ( Straub, 2007 ) , ( Beauregard A ; Henry, 2008 ) . It is a challenge for adult females to give proper clip and attending to ; kids particularly who are really demanding under age of 13 ( Thompson A ; Walker, 1989 ) , hubby to keep healthy relationship ( Jacobs A ; Gerson, 2001 ) , other members of the household ( parents, elderly ) ( Lourel, Ford, Gamassou, GueA?guen, A ; Hartmann, 2009 ) and to their work life for calling patterned advance ( Aziz A ; Cunningham, 2008 ) . A balance between all these duties makes it possible for adult females to execute good in their calling and for the w ell-being of their physical and mental wellness ( Whitehead A ; Kotze, 2003 ) , ( Making Work Life Balance, 2009 ) . Female workers besides have to confront tonss of societal force per unit areas which do non let adult females to hold late posings at the work topographic point for official affairs or to see topographic points related to work ( Hakim, 2006 ) , ( Jacobs A ; Gerson, 2001 ) . These limitations are largely raised by the members of the household which includes ; hubby, in-laws, brother and parents which creates hurdlings in their calling patterned advance ( Schwartz, 1989 ) . Women besides encountered issues like pigeonholing, sexual torment and favoritism which make them experience insecure and confused about whether they should raise voice against inequality or remain quiet and face it ( Ibrahim A ; Marri, 2008 ) , ( Lee A ; Brotheridge, 2005 ) . Harmonizing to Easton ( 2007 ) and Zulu ( 2007 ) , Glass ceiling is besides one of the obstructions which hinders adult females while mounting ladders of hierarchy in organisations because concern environment for adult females is more nerve-racking and non at wholly easy as compared to work forces. As adult females are in minority and largely perceived by work forces as blend of uncertainty, attractive force, regard, confusion, fight, pride and animus ; hence this assorted perceptual experience creates glass ceiling at the clip of publicities ( Flechl, 2009 ) , ( Lourel, Ford, Gamassou, GueA?guen, A ; Hartmann, 2009 ) . As managerial places require strong determination devising accomplishments while adult females are considered as emotional and needed ample sum of clip to do determination for of import affairs ( Aziz A ; Cunningham, 2008 ) , hence adult females are non easy designated for senior managerial places because of perceptual experience that they are best regarded as homemakers and female parents ( Dulk A ; Peper, 2007 ) , ( Kafetsios, 2007 ) . The other challenge for adult females is the calling development and publicity in their professional lives. Senior places require long hr s committedness, work related seminars, conferences, workshop and Tourss which makes it hard for adult females to make due to household duties ( Beauregard A ; Henry, 2008 ) , ( Hochschild A. R. , 1997 ) . Besides the fact that creates hurdlings in adult females s patterned advance is gestation and childbearing ; because they have to take pregnancy foliages which consequences in losing out chances for publicity ( Straub, 2007 ) , ( Doherty, 2004 ) , ( Schwartz, 1989 ) . Although there are many adult females who want to accomplish calling promotion with carry throughing other house clasp undertakings ( Kafetsios, 2007 ) , but organisations fail to recognize that gifted and motivated adult females can be committed to household every bit good as calling and can make best for the in-between direction ( Saltzstein, Ting, A ; Saltzstein, Work-Family Balance and Job Satisfaction: The Impact of Family-Friendly Policies on Attitudes of Federal Government Employees, 2001 ) but as organisations are loath to cut down force per unit area and supply flexibleness this leads to enroll other employees instead than supplying developing to adult females employees ( Clutterbuck, 2003 ) , ( Doherty, 2004 ) . Consequences of Imbalance Work and Life Due to the challenges faced by adult females in their work life, it becomes hard for them to keep a balance between their work life and household life. Therefore it leads to figure of negative effects, non merely at portion of persons but organisations besides have to confront certain reverses ( McPherson, 2007 ) , ( Hyman A ; Summers, 2007 ) . Persons As adult females have to put to death assortment of functions in their household and work life, it becomes tough for them to manage diverse undertakings efficaciously at the same clip supplying equal sum of attending to every function. When adult females were unable to pull off all these functions, it consequences in physical every bit good as psychological jobs ( Kirrane A ; Buckley, 2004 ) ; which includes increased degree of emphasis, anxiousness, deficiency of concentration and lessening in degrees of watchfulness, energy and general wellness ( Beauregard A ; Henry, 2008 ) , ( Franche, Williams, A ; al, 2006 ) Work life instability besides has deductions on the relationship among household members as due to the demanding nature of work, it becomes hard to pass clip together which consequences in deficiency of adhering among household members ( Lee A ; Brotheridge, 2005 ) . Hence due to this state of affairs, adult females may see guilt and sorrow because they are unable to run into outlooks of their households ( Abercromby, 2007 ) , ( Making Work Life Balance, 2009 ) . This is farther supported by a survey conducted by Hudson Inc which shows that, people holding trouble in keeping a balance between professional and household life experience ; temper upset such as depression 30 times more than others, anxiousness upset 10 times more than others and substance-dependence upset such as heavy imbibing 11 times more every bit compared to those employees who maintain proper work-life balance. While employees who experienc lower degree of disagreement between work and household life, reports higher degree of occupation satisfaction in the organisation ( Hudson Iraqi National Congress ) . Organizations Unbalanced work and household life besides have negative impacts on the portion of organisations, as when adult females workforce are non satisfied with the functions they are playing it reflects in their public presentation at work topographic point ( Tausig A ; Fenwick, Unbinding Time: Alternate Work Schedules and Work-Life Balance, 2001 ) , ( Nolan, 2005 ) . Harmonizing to Straub ( 2007 ) , Kafetsios s ( 2007 ) and Lambert et al. , ( 2006 ) ; hit in work and household life consequences in decreased degrees of occupation satisfaction, trueness, organisational committedness, work attempt, public presentation ; while increased the degree of absenteeism and turnover. When employees do non acquire required degree of aid from employers in order to keep proper work-life balance, they start seeking for employment elsewhere harmonizing to their demands and feasibleness ( Hudson Iraqi National Congress ) . Harmonizing to a survey in Harvard Business Review, when female work force takes foliages for household grounds, merely 5 % of them are intend to return back to their several occupations ( Hewlett, Luce, Shiller, A ; Southwell, 2004 ) . Harmonizing to Hansen ( 2002 ) , it is apparent that adult females during their issue interviews states that the ground for go forthing the organisation is to pass more clip with their households but when they are followed up, they are working someplace else ( Hansen, 2002 ) . Sing the impact imbalanced work and household life is holding on organisations, it has become compulsory for employers to advance work-life balance in employee s life and take stairss to do it plausible within the prevailing environment. As if the employees are out of balance or stressed so it will impact their degree of dedication and committedness to their organisation, clients, clients, merchandises and services with which they are engaged ( Tremblay, 2002 ) , ( Human Resource and Skills Development Canada, 2003 ) . Policies and Steps taken by Organization to Support Work Life Balance With the altering tendencies of economic development, equal employment chances and others, the issues sing work-life balance has gained much attending from media and research workers globally ( Kirrane A ; Buckley, 2004 ) . The work-life balance argument largely discussed the fact that persons have excessively much work to make that really small clip left for themselves or household ( Eikhof, Warhurst, A ; Haunschild, 2007 ) . As the clip pass on work does non merely include the contractual hours of employment but it besides include the unpaid activities such as unpredictable long journey times, therefore the line between work and household is going more bleary than before ( Hyman A ; Summers, 2004 ) . These issues make employers recognize the importance of work-life balance in adult female s day-to-day lives in order to acquire optimum results from the female employees ( Leeds list the benefits of better work life balance, 2004 ) , ( Jacobs A ; Gerson, 2001 ) . Hence during 1980 s, many organisations starts to alter their internal workplace policies, processs and benefits. The alterations included pregnancy leave ; Employee aid plans ( EAPs ) , flextime, telecommuting, paid pregnancy leaves, home-based work, holiday, professional guidance, and kid and senior attention referral ( Bird, 2006 ) , ( Hudson Iraqi National Congress ) , ( Sunil Joshi, 2002 ) . At present, the work-life balance issues are assumed as the most discussed subject in the field of Human Resource universe due to the acknowledgment of its value and demand in the lives of females ( Smithson A ; Stokoe, 2005 ) . Sing these effects ensuing from instability work and household life, European companies have shown involvement in cut downing this instability and have launched legion work-life balance plans specifically for females ( Sikora, Moore, Grunberg, A ; Greenberg ) . Harmonizing to a research conducted by Caroline Straub ; on norm 95 per centum of European companies offer flexible timings installation to their employees, 79 per centum employers allow employees to work from place, 23 per centum provides chance to take paid holidaies and merely 34 percent accent on kid attention installations ( Straub, 2007 ) . However still, a inquiry asked by most persons today is as to why make work-life balance affair to policy shapers, and why it might be of importance to employers? Which has been answered by ( Gatrell A ; Cooper, 2008 ) through mentioning Swan and Cooper ( 2005 ) that the construct of work-life balance developed ab initio as a consequence of European authorities policies designed to work on turn toing the force per unit areas with equilibrating work and household life together, where both parents were employed. As farther addressed by Lewis and Cooper ( 2005 ) cited by ( Gatrell A ; Cooper, 2008 ) it has been observed that, work-life balance policies are associated with showing employees with the opportunity to work flexibly, whereas ab initio the impressions of flexible working were considered in equal chances plan, with a particular focal point on working female parents. Today it is unfastened to all. This leads to promoting the construct of work-life balance in clear footings. In New Zealand, ( Kean, 2002 ) undertook a study of the employees of 25 organisations which reveals that there is a clear relationship between the work-life balance policies with the employee s purposes to go forth the organisation and existent turnover rates. This survey suggests that the work-life balance policies have net positive consequence on staff turnover rates. On the other side there are directors who are loath to use policies which promote work life balance ; harmonizing to the survey of Workplace Employment Relations Survey 2004 ( WERS ) , 69 per centum directors in private sector believe that it is entirely the duty of persons to equilibrate their work and domestic demands ( Hyman A ; Summers, 2007 ) . They have the uncertainty of the benefits work life balance will convey to their companies and perceive that it will be dearly-won to implement ( Hughes, 2007 ) . But this is non world, although costs will incur at planning and execution phase but the benefits that will be availed afterwards will be higher from this cost. Benefits earned due to execution of Work Life Balance Policies Work-life balance has become the focal point of companies worldwide, who do non take it lightly at any clip. Nowadays, it is of import for directors to take work-life balance earnestly. The more overworked employees, the higher the demands or the outlooks on the section ( Clutterbuck, 2003 ) , the more the directors have to depend on their employees to execute at the highest possible degree of proficiency, value, and quality ( Jacobs A ; Gerson, 2001 ) , ( Human Resource and Skills Development Canada, 2003 ) . There are companies who believe that if employees maintain a balance between work and household, it will profit the organisation as a whole. A study conducted of DuPont employees lead to a find that those who used work-life chances provided by the company were more committed to their work and believed in lodging with the organisation ( Clutterbuck, 2003 ) . The U.K 2003 Best Companies to Work for study provinces that the companies who allow their staff to work flexibly earn all right dividends. In UK, the authorities has been advancing the construct of work-life balance for some clip now and many big corporations have started to implement this religiously ( Clutterbuck, 2003 ) . The benefits that BT, a U.K based company and one of the taking suppliers of communicating solutions and services around the universe has achieved from this alteration are colossal ; it consequences in a more flexible and an accessible work force, enlisting and preparation costs have been reduced as now 98 % adult females return to work after pregnancy leave which saves around ?3 million, absenteeism rate has reduced to 3.1 % as compared to other U.K. companies whose mean comes about to be 8.5 % , one of the best facets of work-life balance has been that around 7000 BT employees now work from place which has increased its additions of 31 % , and flexible working agreements means that BT can now react to client s demand 24/7 ( Hughes, 2007 ) . Harmonizing to another research, the employee-opinion study conducted at UK constructing society Nationwide, where more than three-quarter agreed with the statement that: I am satisfied that Nationwide provides me with the chances to equilibrate working agreements with my personal life. Therefore it is evident as to how Nationwide has gained the undermentioned wagess over the period of three old ages ; the figure of employees returning from pregnancy leave has increased to 93 % , employee turnover rate has decreased to 9.7 % as compared to the industry norm of 17 % , the figure of female parttime employees has increased to 50 % and female place workers has risen about 150 % ( Job flexibleness and work-life balance wage dividends for Nationwide, 2003 ) . In a recent newspaper article ( Razvi, 2010 ) the author negotiations about how in a state like ours, most companies seemingly operate on an eight to-whenever you re perfectly finished work hours policy. The thought of striking a work-life balance is non ever something that immature people are made cognizant about as they enter the professional district. Even anterior to people come ining the occupation market, barely any are really able to maintain that delicate balance between their surveies and their household and societal life. What the balance adds up to is in itself dynamic, and fluctuates with the altering position, every bit good with the changing demands of the multiple functions. As the construct of equal distribution of work and household duties between male and female are deriving attending, it has expanded the range of work-life balance. Number of researches has been conducted in this regard but still there are many dimensions which need to be addressed specifically in the context of married adult females workforce in Pakistan. Research Methodology Problem Statement It is a juggling undertaking among married working adult females to keep a balance between work life and personal life. With the altering kineticss of economic and societal factors, adult females are going staff of life earners and confronting the hurdlings such as torment, extended working hours, compromising household norms and working values. Therefore, there is a demand to look into what factors cause s hurdlings in keeping work life balance among married working adult females in Banking Sector of Karachi. Research Aims To place the hurdlings married working adult females are confronting in equilibrating their work and personal life. To find the influence of pecuniary and societal factors impacting the work life balance among married working adult females. To place the attempts married working adult females have made to do their ain best work life balance. Significance of the Study In the twenty-first century, it is an recognized world that adult females are frequently seen to be beguiling both work and their family together. To some adult females, work and household come of course and the balance does non acquire disturbed. This survey aims to profit all those adult females who are prosecuting their callings along with pull offing their household and place. It shall besides be an oculus opener for all those still prosecuting their surveies and wishing to take up a calling along with taking duties in conveying up a household. As persons, we all need to be cognizant of how to put our assorted precedences in conformity with our work life and personal life severally. Scope of the Study This survey will be conducted with in the banking sector of Karachi. This research will consist of married working adult females in in-between direction under the age bracket of 25 old ages to 40 old ages and are married for lower limit of 1 twelvemonth. Research Methodology Research Design Therefore, this research will be explorative in nature with the combination of quantitative and qualitative method, consisting of questionnaires to happen out the hurdlings faced by married working adult females in order to equilibrate the professional and personal life. Population The population of the survey chiefly comprises of all married working adult females at in-between direction degree in Bankss runing in Karachi which includes one Islamic bank, two Pakistani Bankss and two foreign Bankss. Sample Frame The respondents are married on the job adult females belonging to the Middle Level Management of selected Bankss in Karachi. From this degree of hierarchy the married working adult females from different sections like Marketing, Finance, Gross saless, IT would be chosen. Approximately a sample of 200 230 in-between degree direction married females working lying under the age bracket of 25 40 old ages at selected Bankss in Karachi, which includes one Islamic bank, two Pakistani Bankss and two foreign bank, will be taken. Sampling technique The sample for study will be selected through non chance stratified trying as the respondents will be chosen from different section. The respondents will be approached on the footing of convenience trying method. Data Collection Method Primary informations The footing of this research has been made with the secondary research to assist understand and research the subject on the footing of which the existent quantitative research will be carried out. This quantitative research will utilize study method for the intent of informations aggregation. The instrument employed will be questionnaires to be filled by married working adult females in banking sector of Karachi. Secondary informations Secondary research will affect a thorough analysis of related research articles and surveies from both international and local diaries and SZABIST web site. Data Analysis Techniques Data will be analyzed with MS Excel but it is possible that analysis will be done through progress package like SPSS depending on the handiness of the resources. Restrictions of the Study The survey is limited to the married working females of banking sector in Karachi merely. We might meet biased or no response from respondents during our informations aggregation stage. This survey will be conducted maintaining in position certain clip restraint with limited resources.

Permiso de residencia por matrimonio gay o de lesbianas

Permiso de residencia por matrimonio gay o de lesbianas En Estados Unidos los matrimonios gays, conformados por dos hombres o dos mujeres, tienen los mismos derechos migratorios que los conformados por un varà ³n y una mujer. Lo fundamental en este tipo de matrimonios es que sean vlidos segà ºn las leyes del lugar en el que se celebran, que no tiene que corresponder con las del lugar donde habitualmente residen los cà ³nyuges o uno de ellos.   A pesar de esta igualdad de derechos entre los  matrimonios gays y los heterosexuales, en ocasiones se producen conflictos o demoras porque se trata de un derecho relativamente reciente. Es por ello que el abogado de inmigracià ³n Frank Calabrese responde en la siguiente entrevista a dudas de gays, lesbianas, bisexuales y transexuales casados con personas de su mismo sexo, en relacià ³n al permiso de residencia (green card) y otros beneficios migratorios como visas de trabajo, peticiones de hijos, etc. Adems, se finaliza este artà ­culo con importantes consejos migratorios para los casos en los que se est buscando la green card por matrimonio. Antecedentes y situacià ³n actual sobre derechos migratorios para matrimonios gays El 26 de junio de 2013, la Corte Suprema de los Estados Unidos sentencià ³ que era inconstitucional la Seccià ³n 3 de la Ley de Defensa del Matrimonio (DOMA, por sus siglas en inglà ©s), que limitaba a efectos de reconocimiento federal el matrimonio al formado por un hombre y una mujer. Hasta esta decisià ³n de la Corte Suprema, DOMA prohibà ­a que el gobierno federal reconociese como vlidos los matrimonios conformados por personas del mismo sexo.   Ahora que la Seccià ³n 3 de DOMA ya no es vlida, desde el punto de vista de las leyes de inmigracià ³n, los ciudadanos de los Estados Unidos y los residentes permanentes casados con personas de su mismo sexo reciben el mismo tratamiento que los matrimonios conformados por un hombre y una mujer. Pregunta:  ¿Tenemos que vivir en un estado que reconoce legalmente el matrimonio entre personas del mismo sexo para solicitar un permiso de residencia de residencia? Respuesta: No. Desde el punto de vista de inmigracià ³n, el matrimonio se reconoce siempre y cuando que sea vlido en la jurisdiccià ³n en la que se celebrà ³. Si te has casado en un estado o en un paà ­s que reconoce legalmente el matrimonio entre personas del mismo sexo, tu matrimonio es reconocido a efectos de inmigracià ³n en los Estados Unidos. Los matrimonios pueden legalmente residir en cualquier estado de la Unià ³n Americana.  ¿Es suficiente tener una relacià ³n legalmente reconocida pero que no es matrimonio, como por ejemplo una unià ³n civil o una pareja de hecho? No en estos momentos. Si es posible, deben  casarse en una jurisdiccià ³n que permite el matrimonio entre parejas del mismo sexo brinda mayor seguridad y es un camino menos problemtico para solicitar la tarjeta de residencia, incluso en los casos en los que ya se est viviendo en una situacià ³n de unià ³n civil o pareja de hecho.  ¿Quà © pasa si mi pareja se encuentra fuera de los Estados Unidos y no podemos casarnos en su paà ­s de origen? Las leyes de inmigracià ³n de los Estados Unidos permiten la solicitud de una visa de prometido para parejas cuya intencià ³n es contraer matrimonio. Una vez que la visa es concedida, la persona extranjera puede entrar legalmente en Estados Unidos y la pareja debe contraer matrimonio en los 90 dà ­as siguientes en un estado que legalmente permite este tipo de matrimonio (esta visa solo aplica a ciudadanos, no a residentes) Asimismo, estas parejas pueden viajar a otro paà ­s donde el matrimonio entre personas del mismo sexo est legalmente reconocido y luego seguir el procedimiento consular que siguen las parejas casadas heterosexuales en el paà ­s de origen del cà ³nyuge extranjero. Conseguà ­ mi tarjeta de residencia por matrimonio con una mujer, pero desde entonces he hecho pà ºblica mi homosexualidad y ahora estoy casado con un hombre.  ¿Puedo solicitar una tarjeta de residencia para à ©l? Las personas que obtuvieron su residencia por razà ³n de un matrimonio anterior no tienen necesariamente una prohibicià ³n para solicitar a su nuevo cà ³nyuge. Sin embargo, como en todos los casos de matrimonio, esas personas tiene la obligacià ³n de demostrar que su relacià ³n es de buena fe. En estos casos un abogado experto puede ayudarte a examinar los posibles riesgos y beneficios y si hay o no un conjunto de circunstancias que pueden levantar sospechas de fraude en el oficial del USCIS que debe decidir sobre el caso. Y si tienes o no evidencia suficiente para vencer cualquier posible sospecha. Una compaà ±Ãƒ ­a americana me ha contratado para trabajar y vivir en los Estados Unidos con una visa H-1B.  ¿Puede tambià ©n vivir en EEUU mi cà ³nyuge que es de mi mismo sexo? Sà ­. Los matrimonios conformados por personas del mismo sexo estn ahora reconocidos con igualdad de derechos migratorios que los matrimonios entre un hombre y una mujer. Si cumple con todos los requisitos para ser elegible, puede acompaà ±ar a su esposo o esposa siempre y cuando se trate de una categorà ­a de visas que contempla la posibilidad de visas derivadas para los cà ³nyuges, como son las H-4 (trabajo), J-2 (intercambio) o F-2 (estudiante), etc.  ¿Quà © pasa si mi pareja est en los Estados Unidos como indocumentado? ¿Todavà ­a podemos aplicar? Esto va a depender de tu caso concreto. Si la persona extranjera entrà ³ legalmente a los Estados Unidos por una aduana donde fue inspeccionado por un oficial de inmigracià ³n pero simplemente lo que ha hecho es quedarse ms tiempo del permitido, entonces en muchos casos puede que està © autorizado/a a solicitar la tarjeta de residencia basndose en su matrimonio con un ciudadano americano. Pero si entrà ³ a los Estados Unidos simplemente cruzando la frontera sin que un oficial de inmigracià ³n le autorizase la entrada entonces en estos casos tendr que salir de EEUU y solicitar la tarjeta de residencia en un consulado en su paà ­s de origen. En todo caso, algunos pueden necesitar solicitar ciertos perdones (conocidos como waiver en inglà ©s). Las leyes migratorias pueden ser muy complicadas en estos casos y si tà º o tu pareja estn en los Estados Unidos como indocumentados o sin estatus, es muy recomendable solicitar el consejo de un abogado experto en estos temas antes de iniciar cualquier trmite.  ¿Quà © pasa si tenemos hijos? Cuando un ciudadano de los Estados Unidos aplica por una tarjeta de residencia para su esposo/a, tambià ©n puede pedir los papeles para los hijos de su cà ³nyuge por ser sus hijastros. Si el cà ³nyuge extranjero es el padre o la madre biolà ³gico de esos nià ±os, es posiblemente el mejor procedimiento a seguir, incluso en los casos en los que el ciudadano americano considera ya a esos muchachos como hijos propios. En todo caso los hijos deben ser menores de 21 aà ±os de edad, solteros y el matrimonio debe haberse celebrado antes de que los muchachos hayan cumplido los 18.  ¿Quà © pasa con la reforma migratoria? ¿Hay alguna razà ³n por la que puede recomendarse esperar? No se puede predecir lo que va a hacer el Congreso. La reforma migratoria puede ser aprobada o no en el futuro. En cualquier caso no hay modo de saber ahora cules serà ­an las protecciones para las personas del colectivo LGBT que contemplarà ­a la ley. Mientras tanto, mientras el Servicio de Naturalizacià ³n e Inmigracià ³n (USCIS, por sus siglas en inglà ©s) y los consulados continà ºan implementando las leyes de inmigracià ³n de los Estados Unidos segà ºn las directrices actuales no es necesario que se aprueben ms leyes para que las parejas del mismo sexo legalmente casadas inicien sus trmites para la solicitud de la tarjeta de residencia.  ¿Podemos presentar la solicitud nosotros mismos o necesitamos a un abogado? ¿Necesitamos a un abogado especialista en temas de inmigracià ³n o en asuntos propios del colectivo LGBT? Mientras que es cierto que mucha gente solicita por sà ­ misma y con à ©xito las tarjetas de residencia por razà ³n de matrimonio, hay que tener en cuenta que las leyes de inmigracià ³n pueden ser bastante complicadas. Adems, las solicitudes en los casos de matrimonios conformados por personas del mismo sexo es todavà ­a un rea legal nueva y que muchos oficiales de inmigracià ³n no tiene todavà ­a el suficiente conocimiento o no se sienten cà ³modos con estos asuntos. El consejo de un abogado experto puede ayudar a evitar los problemas que puedan surgir. Las respuestas anteriores sà ³lo tienen un propà ³sito informativo general y NO substituyen o constituyen consejo legal para ningà ºn caso concreto ni tampoco son la base de una relacià ³n abogado-cliente. Deberà ­as consular con un abogado de inmigracià ³n sobre las circunstancias particulares de tu caso antes de tomar ninguna decisià ³n sobre tu situacià ³n o iniciar algà ºn trmite. Consejos migratorios en caso de green card por matrimonio Tanto los ciudadanos americanos como los residentes permanentes legales pueden solicitar la green card para su cà ³nyuge por razà ³n de matrimonio. Aunque bsicamente los requisitos son los mismos en ambas situaciones es conveniente destacar importantes diferencias. En primer lugar, el tiempo de tramitacià ³n, ya que es ms rpido en el caso de las peticiones presentadas por ciudadanos. Los residentes deben esperar por cupo, segà ºn datos actualizados mensualmente en el boletà ­n de visas.   En segundo lugar, es muy recomendable prestar atencià ³n en los casos en los que el cà ³nyuge pedido està © en Estados Unidos en situacià ³n de indocumentado. La razà ³n es que en el caso de peticià ³n de residentes no pueden ajustar su estatus y en el caso de solicitud de ciudadanos sà ³lo cuando la persona pedida entrà ³ legalmente a los Estados Unidos (con la excepcià ³n de los casados con militares en aplicacià ³n del programa Parole in Place). La consecuencia de ello es que si no es posible ajustar el estatus se tendr que finalizar el proceso fuera de los Estados Unidos, lo cual har saltar el castigo de los 3 y de los 10 aà ±os. Y en tercer lugar, en algunos casos las tarjetas de residencia que se obtienen por razà ³n de matrimonio con ciudadano pueden ser, inicialmente, temporales por sà ³lo dos aà ±os. En este caso es obligatorio levantar la condicionalidad para convertir esa residencia temporal en permanente. Asimismo, es importante seà ±alar que el solicitante de la green card para su cà ³nyuge puede en cualquier momento poner fin a los trmites. Sin embargo, esto no puede utilizarse como una amenaza hacia el cà ³nyuge extranjero. Y es que en casos de abuso podrà ­a tener derecho a obtener por sà ­ mismo la green card en base al programa VAWA. Finalmente, al igual que ocurre con los matrimonios heterosexuales, los matrimonios de conveniencia con el fin de obtener la green card estn penados por la ley. Este es un artà ­culo informativo. No es asesorà ­a legal

Management accounting Essay Example | Topics and Well Written Essays - 1000 words - 1

Management accounting - Essay Example In context of a gallery overheads using traditional costing would first be gathered department wise (that are exhibition department, collection department, education department, shop selling products, and others) and then allocated to different exhibitions, seminars, and other activities of the museum on some suitable basis. On the other hands under ABC overhead costs are first assigned to major activities and not to departments before assigning them to products or services. ABC creates cost pools for service activities and overhead costs of these service activities are directly allocated to products or services by using cost drivers. Activate based costing (ABC) is different as here costs are first accumulated for each of gallery activities and then those costs are assigned on the basis of appropriate measures (cost drivers) and their effects to exhibitions, seminars, and other activities of the museum. The objective of traditional costing is to allocate costs for the purpose of computing overall financial profits or losses. But the approach of ABC is to compute costs for each activity separately. Under ABC the gallery will have information about costs of holding exhibitions separately from costs of arranging seminars as allocation of common overheads relate to specific activity and not to all activities finding some convenient way to allocate them. For example costs of white washing and decoration of exhibition hall for a specific exhibition will be an exhibition expense and not that of administration or housekeeping department to be allocated later to all activities of the museum or gallery. This reflects that traditional costing is influenced by financial reporting requirements. That is not the situation with ABC, where the costs are gathered primarily not for reporting only but for computing the impact of costs of each activity on different functions of the museum. A dance dire ctor’s salary has nothing to with costs of

Corporate Repurchase Research Paper Example | Topics and Well Written Essays - 2000 words

Corporate Repurchase - Research Paper Example This is an indication of a growing business when people are buying business' stocks. The business growth benefits both, the owners, as well as the investors. In order to extend the stock fundraising, corporations repurchase their stocks. This process is commonly known as a 'corporate repurchase'. 'Repos', 'buybacks', 'reverse repos', 'or 'repurchase agreements' are also some terms implying the same process. (WiseGEEk, 2009) A repurchase agreement, also known as lending buyback occurs when all or some of the securities, comprising of bonds, stocks, or money markets; are sold by the corporation at a premium. The corporation agrees to buyback these securities later at a higher price. A repurchase agreement is very similar to a 'secured loan' in different ways as the securities are taken as collateral. Typically, the repayment takes place after a few months. This is the case of a short option loan. Long option loan, for which repayment can be prolonged up to two years, are not so common. (WiseGEEk, 2009) When corporations buy their own stocks from the general market or stockholders in a systematic fashion, it is called a corporate buyback. In order to cut down the costs of the repurchase agreement, the corporations can combine it with a corporate repurchase program. ... This is a possibility when there are two differing ideas. (WiseGEEk, 2009) A corporate repurchase program can strategically explain that a company thinks of its stock in the market as undervalued. When the companies offer a buyback plan, they are actually cutting down the amount of outstanding stocks, as corporate heads are allowed to buy stocks from stockholders. Thus, the stock price goes up. (WiseGEEk, 2009) A corporate repurchase may also be undertaken for other reasons. It can be used to offset the costs that are incurred when companies offer a compensation package to the workers. It may also be used to strengthen internal control. A company's stock earnings weaken when it is offering stock options or provides for a 401K. Stocks are brought back into the control of the company when a buyback occurs. The worth of stocks also increases for the existing stockholders. (WiseGEEk, 2009) A corporate repurchase can be carried out in several ways. For instance, existing stockholders can be consulted. An offer is made to them to purchase the stocks at a premium. Investors do not get much time to accomplish it. Another way of repurchasing stocks is by acquiring stocks on the market. This process takes a long time. Corporate repurchase is indeed a very effective way that enables businesses to purchase the company back from stockholders. If 100% of the company's stocks are bought back, the corporation may become private and abandon the public trade method. (WiseGEEk, 2009) Buybacks are a way of administrating the buyers' market. The process limits the stocks for investors. Supply and demand of stocks is controlled when a company engages in a buyback. A buyers' market is transformed into a seller's market as the

International Banking Law Essay Example | Topics and Well Written Essays - 3500 words

International Banking Law - Essay Example [1] This essay shall look into the fictitious situation where an online company selling books is loaning a sum of money from a bank to expand and diversify their online operations. The essay attempts to advise the bank in dealing with the loan situation. The situation has therefore been viewed from the bank's perspective. The essay has been dealt with in two parts. Before any legal advice is given to Spring Bank regarding the type of loan and form of security, it is important to break down the situation. To do this a few concepts have to be cleared. Since giving an overdraft to Winter Ltd. is an option open to Spring Bank, one must consider what an overdraft is and when is an overdraft usually given by a bank. An overdraft is the amount of money that can be overdrawn from a current account, subject to a limit already agreed with the bank. There are certain facilities of an overdraft. With an overdraft, you pay money for the amount of money you use and only for the period you use. For example, an overdraft can be drawn to pay the supplier and within a week the money can be again deposited into the account, after the money comes from the buyers. Overdraft is thus an efficient form of borrowing, usually made to tide over short-term cash-flow fluctuations. Since interest is calculated daily on the fluctuating outstanding balance and is normally ch arged at the end of each month, there is flexibility. [2] [3] [4] However, in the case of Winter Ltd, the company is not looking for money to make some business payment, which cannot be accommodated from the available cash balance in their current account. It is looking for money for business diversification, which requires a permanent source of financing rather than short-term financing. So, Spring Bank should not agree to an overdraft facility but should give a term loan, as advised by their risk committee. Now, that it has been clearly established that Spring Bank will give Winter Ltd. a loan to diversify its business, one has to look at the loan options that the bank can offer the company. The advantages of giving a loan is that both the business and the bank will know the exact terms of repayment and the amount of interest to be paid and when. The Loan Options that the Bank will Consider Let's now consider the various loan options available to the bank. Banks are conservative lending bodies. A bank loan will be available usually against a security. This brings us to a broad categorisation of loans into 'secured' and 'unsecured.' A 'secured loan' is a promise to pay a debt, where the promise is 'secured' by granting the creditor an interest in specific property or collateral of the debtor. In the case where a debtor does not pay the loan in time, the creditor has the right to seize the property that has been kept as collateral, and recoup the loan. Though an 'unsecured loan' also promises to pay the debt, the promise does not include giving the creditor any interest in a particular property. In case of an unsecured loan the lender relies on the fact that the borrower is credit worthy and can be trusted. Particularly for small businesses (though it has not been specifically mentioned that Winter Ltd. is a small business, one can assume such as it is a company

Fast Food Marketing for Children

Fast Food Marketing for Children INTRODUCTION Overview and Background of the Topic Fast food came around after the after the Second World War and has come a long way since then. In the past it was a mere convenience provider and time saver, the easiest and fastest way to fill appetites, as the name suggests. It has now evolved into a premium luxury item. It is now very popular amongst all ages of people, especially children. Fast food Marketing is a necessity for Fast Food brands these days. Fast Food despite being a treat to the taste buds is hazardous to health and comes bearing a plethora of ailments. Therefore, it must essentially be advertised and marketed in order for businesses to make sales and be profitable. Fast food sales are increasing at a rapid pace mainly due to effective marketing strategy. Edwin Land rightfully said  Marketing is what you do when your product is no good which holds true in this case. Marketing camouflages the dangerous truth and sways the consumer into thinking that the temporary taste is worth more than the life-long disease. Marketers hence must undergo the pain of coming up with a successful marketing campaign using the various advertising methods to manipulate customers because this very art of creating an artificial need out of a want or a desire is what fast food marketers like Coca Cola do, for e.g. Food is askin for Coca-Cola, a thousand calories are finge r-lickin good by Kentucky Fried Chicken and the mounds of cheese that come with Im lovin it by McDonalds. Children are a very lucrative market for fast food brands because they are young and impressionable. Children are easier to target as they see color and sound and are wooed. This study will examine the various Fast Food Marketing Methods used; both above the line and below the line and explore their various impacts on childrens consumption of fast food. Importance of the Study Fast Food originated from the West particularly the U.S and spread throughout the world until it became a craze. It gained popularity in the East rapidly due to the ease of communication globally.  Ãƒâ€šÃ‚  The success of Fast Food chains relies heavily on their marketing and thus they vest everything in it. The scarce information that there is available suggests that children form a large proportion of the fast food target market and a major reason for their families consuming fast food too. Also as John Scully says, no great marketing decisions have ever been made on qualitative data, thus in order to aid fast food chains this substantially quantitative research must be conducted. A few examples of the marketing methods used are television commercials, billboards, print ads like posters, banners, flyers and standees, internet ads via websites, blogs and social forums and radio ads. The topic has a lot of scope considering the number of fast food chains that exist in todays t ime and the fact that more and more keep opening every day. Fast Food is an immensely successful business in Pakistan where majority comprises of foodies. Therefore the study has relevance to Pakistan as Fast Food businesses continuously use a variety of marketing strategies and advertising campaigns to sell their products and services and reap more profits. Research Question Very few people have endeavored to undertake such a research. However in order to under why marketing of fast food has the impact that it has on children and how fast food chains can take advantage of it, this topic needs to be addressed. Therefore the study aims to answer the following Research Question: What is the most effective fast food marketing method catered to children? LITERATURE REVIEW The literature review will set the context for and inform the study by examining previous research on this topic. The aim of the literature review is to evaluate the existing literature on the importance of fast food marketing to children in order to do an analysis of the advertisements being used to fulfill the purpose. Fran Lowry (2010) in a study for the assessment of total annual exposure to food advertising for 2003, 2004, 2005 and 2007, television ratings data from Nielsen Media Research were used. Three different age groups of children were assessed using the data, i.e. 2 to 5 years, 6 to 11 years, and 12 to 17 years. Exposure to advertisements for beverages, sweets and fast food restaurants was also examined. In 2003, it was found that children aged 2 to 5 years, 6 to 11 years and 12 to 17 years were exposed to 13.3, 13.6 and 13.1 food advertisements per day on the average respectively. In all three age groups the exposure to beverage advertisements underwent a decrease from 27% to 30% with a lump sum fall in advertisements of sugar-sweetened beverages like fruit drinks and regular soft-drinks. Fast food advertisements most frequently targeted to all ages of children and seen most by children of 6 to 11 years were those of McDonalds. This showed targeted branding according to the authors. Bur ger King similarly also targeted mostly the 6- to 11-year-olds. Exposure to advertisements for Subway, Taco Bell, and KFC also rose among 2- to 5-year-olds and 6- to 11-year-olds, but advertisements seen by children in these age groups continued to be dominated by McDonalds and Burger King, according to the authors. The study also found that black children in all age groups in 2003, 2005, and 2007, saw more food advertisements per day when compared to white children. Also, the racial gap in exposure to food advertising grew between 2003 and 2007, particularly for fast food advertisements. By 2007, black children aged 2 to 5, 6 to 11, and 12 to 17 years saw 1.5, 1.4, and 1.6 times as many food advertisements per day, respectively, compared with white children of these ages and they also had more than double the rate of increase in exposure to fast food advertisements. According to the study, exposure to television advertisements for fast food among children increased by as much as 20 .4% between 2003 and 2007, whereas advertisements for beverages and sweets declined, The results of the study was that many positive changes have occurred in childrens exposure to food advertising, consistent checking of this exposure as well as the nutritional analysis is required to further appraise self-regulatory pledges. Lisa Powell (2006 ) and her colleagues from the University of Illinois in Chicago write that there has been a rising trend in total energy intake derived from away-from-home, specifically fast food, outlets and also that excess fat and sugar intake and consumption of items such as sugar-sweetened beverages and fast food have been linked with higher energy intake and obesity. Television is a major advertising medium to reach children, and there is strong evidence that television advertising influences childrens dietary intake. Jennifer L. Harris et al. (2010) in the study answered the research question: Do these actions have a positive impact? Or, does the sheer volume of fast food marketing eclipse any of these industry initiatives? They base their analysis on the twelve restaurants; McDonalds, Burger King, Wendys, Taco Bell, Subway, Pizza Hut, KFC, Dominos, Dairy Queen, Dunkin Donuts, Starbucks and So nic.They assess the marketing practices and strategies of all these and compare it with the industry in totality. The methods included analyzing the nutritional quality of restaurant menu items; analyzing data on media exposure and spending from syndicated sources (i.e., The Nielsen Company, Score Inc. and Arbitron Inc.)They studied three components of their marketing plans i.e. menu composition, external advertising and in-store marketing. The three criteria to identify marketing that were targeted to children, teens, and African American and Hispanic youth. Children were exposed to more than 1,200 traditi onal fast food ads per year and this strategy was used a lot by fast food restaurants to encourage potential customers to visit. Many fast food restaurants have expanded into newer forms of marketing that are relatively inexpensive and more difficult to give numerical value to. McDonalds and Burger King indulge in web-based marketing starts with children as young as 2 at Ronald.com, McWorld.com, HappyMeal.com, and ClubBK.com. KFC.com and Starbucks.com also appeared in the top 10 most frequently visited fast food websites in the study. Banner ads from these restaurants reached up to 70 million unique viewers every month. Social and viral media used by fast food restaurants has also increased largely. The use of mobile marketing by fast food restaurants has also begun but most restaurants placed banner ads on third-party mobile websites, eight have introduced downloadable iPhone applications, and a few have begun to conduct text message advertising to customers who opt-in to this feat ure. Fast food marketing is becoming omnipresent. These restaurants also purchased more than two-thirds of fast food radio and outdoor, there was little variation in their marketing messages and the products they promoted. Restaurants appeared to compete primarily by introducing new menu items and promoting the value of their foods. A few restaurants (Subway and Wendys) promoted their food quality. Banner advertising and social media marketing also predominantly emphasized special offers, and value/cheap and new/improved messages; and promoted new menu item introductions, dollar/value menus, and combo meals. Licensed characters were meant for children. Eight restaurants offered kids meals catered specifically to children, while four used external marketing to address children i.e. McDonalds, Burger King, Subway, and Dairy Queen . McDonalds and Burger King had maximum advertising targeted to children. Children viewed approximately one child-targeted ad per day for these two restauran ts (in addition to ads for other products not exclusively targeted to children). The McDonalds Research by Grier (1996) and colleagues demonstrated that higher exposure to fast food advertising by parents was associated with increased frequency of taking their children to these restaurants because the advertising influenced their beliefs about how often other parents took their children. The authors recommended that fast food restaurants build better standards for every item in child-targeted marketing that applies to every fast food restaurant and also in all of kids meals served. Shin Yi Chou et al. (2005) in the study shed light on the link between television fast food advertising and the consequent childhood obesity around the world especially in the United States. The aim of the paper is to utilize the 1979 Child-Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal Survey of Youth to explore the effects of fast-food restaurant advertising on children and adolescents being overweight. The results showed that a ban on these advertisements would decrease the number of overweight children ages 3-11 in a fixed population and overweight adolescents ages 12 to 18 years by 10 and 12 percent respectively. The absence of tax deductibility of this kind of advertising would lead to lesser decreases of between 3 and 5 percent in these outcomes but would result in lower costs on children. The 1997 sample consisted of 8,984 respondents from 6,819 different households, ages 12 to 18 years. There were two sub-samples: one consisting of 6,748 respondents born between 1980 and 1984. The second comprising of 2,236 oversampled black and Hispanic respondents. A survey was conducted on them. Television watching time and advertising messages were found to be positively correlated. Results also reflected that the number of hours of messages seen on television has a long impact on both children and adolescents. It could also be seen that fast food restaurant advertising has a larger effect on the Body Mass Index of adolescents than on children, despite children being expose longer to fast-food restaurant advertising due to longer television viewing time. In totality the results showed a direct lasting effect of exposure to fast-food restaurant advertising on the body mass index for children. Lesser impact on the probability of being overweight is less important. Thomas N.Robinson et al. (2007) in his experimental study on fast food branding aimed to explore how cumulative real-world marketing and brand exposures influence young children by means of testing the effects of branding on taste preferences through extensively marketed sources. The sample comprised of sixty- three children from low-income preschools, whose average age was 3.5 to 5.4 years. They had to taste 5 identical food items with beverages in matching McDonalds packaging but were actually not branded and to compare the taste of each. A summary total taste preference score (ranging from -1 for the unbranded samples to 0 for no preference and +1 for McDonalds branded samples) was used to test the null hypothesis that children would express no preference. The results of the study showed that average total taste preference score across all foods and beverages compared was 0.37  Ãƒâ€šÃ‚ ±Ãƒâ€šÃ‚  0.45 (median, 0.20; inter-quartile range, 0.00-0.80) and much more than zero (P Sharon Beder (1998) in her study aims to examine four aspects of marketing to children i.e. the development of a consumer, forms of marketing, advertising on the Internet and concerns. Advertising takes advantage of individual insecurities, creates artificial needs and offers quality solutions. It leads to consumption. Children specifically are the target. In Australia, an average $31.60 is spent weekly by children below18 have and they control above 70 per cent of their parents fast food purchases. Children and teenagers between the ages of 10 and 17 spend n the US there are over 57 million school age children and teenagers who spend about $100 billion yearly of personal and family money on sweets, food and drinks. Brandweek magazine pointed out that even in China where children save most of the little income they get and their total spending amounts to $2.6 billion yearly, second only to the US. Brandweek cited a survey showing McDonalds was the favorite fast food worldwide and Cok e was the favorite drink. It argued:If it is possible to create global preferences with food productswhere obstacles like differences in local cuisine and culture existtranscending cultural boundaries with toys, clothing and entertainment products should be considerably easier. Television ads account for almost 70% of the total amount spent on advertising to children in the US. Total advertising expenditure accounts for almost 15% of the total budget for marketing to children. A new trend in advertising is the internet. The authors question the ability of the young to understand advertising and its purpose and not be impressioned by it. The study thus emphasizes Fast food marketing and how it is a vast industry. Mary Story and Simone French (2004) in a study aimed to appraise the food advertising and marketing channels used to target children and adolescents in the US, the effect of food advertising on eating habits, and current policies. The youth is a major profitable target market for food and beverage industries. Consequently children and adolescents are now marketed to extensively. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins. wide range of food advertising techniques and channels are used to reach child ren and adolescents to foster brand awareness to encourage product sales. Marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions. Experimental studies continuously showed that children exposed to food advertising prefer advertised food products more often than those not exposed to such ads. Studies with children under age 11 have found strong links between television watching time by children and number of childrens requests to parents for those foods, and availability of those foods in their homes. African American and Hispanic children watch more television when compared to white children and so viewed more food ads. Various studies have established that children under 8 years of age are developmentally unable to understand the purpose of advertisements and consider advertising claims as factual. V. Henderson and B. Kelly (2005) in their study documented the sorts of foods advertised nutritional claims made whilst advertising on African American television as well as the general market. The sample comprised of 553 advertisements that were analyzed for their content during 101.5 prime-time Television hours. This resulted in classification of advertisements according to fast food restaurant, sit-down restaurant, packaged food), specific food type, and the presence of a weight-related nutritional claim.T and Chi-square tests were used to make comparisons. The results showed that more advertisements were aired on the African-American Television than on general market. These were mostly for fast food, fizzy drinks, candy, meat, and were rarely for cornflakes, grains and pasta or fruits, vegetables, desserts or liquor. People framing policies need to have a greater awareness of the prevailing advertisements for food and their possible effect on behavior as well as knowledge and thu s should seriously work with manufacturers of food to pave way for the creation and promotion of healthy food according to the authors. Hill, J. M. and Radimer, K. L. (1998) in a study examined food advertisements aired on Australian television during programs for children below 10 years of age. Kinds of foods that were promoted linked messages and the impression of food and eating habits in comparison to current dietary recommendations. 239 advertisements were appraised, of which 25% were for fast food restaurants and 22% for chocolate. Of the main foods advertised, 11% were for cereal products, 8% for fruit and only 1% for vegetables. Main tactics used by advertisers to sell foods were give-aways (20%), taste (16%) and fun (14%). On the contrary, advertisements for breakfast cereals often used nutritional claims and often contained messages that were in line with current dietary guidelines for Australians. Generally, the complete dietary picture shown to children through advertisements was said to be poorly balanced and only included a narrow range of foods. Michele Roberts and Simone Pettigrew (2007) studied behaviors modeled in food advertising are influencing childrens diets. They conducted a food advertising audit targeted to children find out aspects that affect childrens food socialization. Quantitative and qualitative methods were used to provide (1) descriptive statistics of incidence and (2) a thematic analysis of messages contained in a sample of food advertisements screened in Perth, Australia, during childrens morning television programming. In 28.5 hours of childrens television programs, 950 advertisements were broadcasts, 212 of which were for food. The Qualitative aspect observable in the ads were the existence of grazing, the denigration of main foods, exaggerated health claims and the implied ability of specific foods to emphasize popularity, functionality and mood. The most popular advertising appeal was fantasy, present in 57% of the campaigns. The outcomes of the study are of interest to many stakeholders, including the food and advertising industries, policy makers, child health advocates and academic researchers. Driven by concerns about childhood obesity, there is escalating demand for responsible food advertising to children (McDonald 2003). According to the authors advertisers must respond to these issues. Kay M. Hammond et al. (2008) aimed to expose internationally, the balance of television advertising for healthy and less-healthy foods to which children and adolescents are exposed. The sample comprised 9-17 year old New Zealanders to explore the extent to which they were exposed to advertising for a variety of food groups over a year and compared New Zealand rates of advertising with a 13-country study. The method used was People meter data collected over three months May and September 1995 and February 1996 and food advertising from a sample week of television during hours when children were likely to be watching were also examined. The Comparison was made with a similar 1989 South Australian study and an international study covering 13 countries.The results showed that the exposure estimated for a year and the opportunities for exposure in the sample week were maximum for sweet snacks, drinks, fast food/takeaways and breakfast cereals. There were very low levels for fruit, vegeta bles, and meat/fish/ eggs and water was not advertised in any sample month. Comparisons with the 13-country study showed New Zealand had the third-highest rate of food advertising, the highest rate of confectionery and drinks advertising, and the second-highest rate of restaurant advertising which included fast food restaurants.To conclude the authors suggest that the immediate trends in food advertising create a difference in interest between public health and commercial interests. Regulation of food advertising may be required to solve this problem. METHODOLOGY Research Type I will be conducting Primary/Field or Quantitative Research, gathering first hand data from my sample population about how the fast food marketing methods used by marketers influence their children or children around them. I will later be quantifying the results. Data Type and Research Period The study is based on peoples perceptions and how they feel they are influenced by advertisements and how these fast food marketing methods are a major contributing factor in their childrens consumption of fast food. Therefore Primary or Field Research which is basically quantitative in nature is more suitable. Sources of Data The sources will be questionnaire surveys and focus groups targeted to the sample population. Operational Definitions Dependant Variable: Fast Food Consumption This variable addresses the Fast Food Purchases by consumers. It is the result of Fast Food advertising and the ultimate motive of Fast Food sellers. It basically deals with fast food sales. Therefore it is the consequence of Fast Food Marketing through various mediums. Independent Variables Television Advertisements: This variable is an integral means of marketing Fast Food to consumers considering its reach and ease of access in todays time. The more people watch Television and are exposed to advertisements of fast food, the more they consume fast food. It thus has a positive relation with fast food consumption. Billboards: This variable sheds light on yet another Fast Food Marketing medium. It is a physical medium for people to be exposed to frequently. It has a positive relation with fast food consumption as the more billboards people see the greater will be their fast food consumption. Internet Advertisements: This variable appraises a combination of official websites as well as social website mediums like Facebook and Twitter used by Fast Food marketers to reach consumers. The greater the amount of fast food advertisements people are exposed to on the internet, the more they will purchase or consume fast food, thus it denotes a positive relation between the dependant and the independent variable. Print Advertisements: This variable comprises of the various print mediums like the newspapers, posters, flyers and banners that fast food marketers use to advertise the fast food to consumers. Naturally the more peoples exposure to these is the more they end up consuming fast food, indicating a positive relation. Radio: This variable emphasizes the use of broadcasting to market fast food to consumers. It is a cheap means to reach more people. The frequency of advertisements on the radio is usually more due to the low cost. Therefore people are exposed to more fast food advertisements and thus consume more of it and this also has a positive relation with the dependent variable. Population, Working population and planned sample The target population for the research will be people living in Lahore who have children of ages 3 to 17 years, in their families who consume fast food. The working population will be targeted specifically. The planned sample will include people ranging between the ages of 20-40 years, including working adult males and females from Lahore who have kids and as well as working youngsters or students with younger siblings who consume fast food. Research hypothesis Ho-Frequent exposure to Fast Food marketing methods leads to increased Fast Food Consumption by children H1-Television is the most influential Fast Food Marketing Method for children H2-Billboards are very appealing to children and lead to frequent fast food consumption H3-Print advertisement doesnt influence childrens purchase of Fast Food so much H4-Internet is not a very effective medium for Fast Food marketing to children H5-Radio is not a very effective medium of Fast Food marketing to children Techniques Cross-Tabulation was done due to using the statistics from the questionnaire surveys. Data analysis A cross-tabulation was done using the SPSS software 17.0 and frequency charts were also made. Data interpretation After gathering first-hand information from the sample population, the data was quantified and the statistics were used to make cross-tabulations and frequency charts. The results were then analyzed using tables and charts results. RESULTS Demographics The primary research for the study comprised of questionnaire surveys that were floated amongst 50 respondents, both married and unmarried, falling in the age bracket of 20 to 40 years. 25 of the respondents were male and 25 female in order to eliminate gender bias. The people with children were targeted to find out more about their childrens fast food consumption resulting from advertising exposure. The working population was targeted to specifically because they have a need for fast food. This was done with the purpose of finding out the most effective method of fast food marketing that results in consumption of fast food by children in Lahore. Most of the married respondents were bankers, doctors, engineers and teachers who had children, whilst the unmarried respondents were mostly students at the Lahore School of Economics and had younger siblings between the ages of 3 to 17 years, who consume fast food. The target population for the research will be people living in Lahore who h ave children in their families who consume fast food. 75% fell in the age group of 20 to 29 years, whereas the remaining 25% were aged between 30 to 40 years. Most of these individuals belonged to the upper and upper middle class with lump sum pocket monies or household incomes, and had exposure to all sorts of fast food advertisements. A majority fell in the 30,000-40,000 income range. The five independent variables were separately analyzed to determine their impact on the dependant variable. The results have been analyzed below. Independent Variable: Television Ads Ho-Frequent exposure to Fast Food marketing methods leads to increased Fast Food Consumption by children H1-Television is the most influential Fast Food Marketing Method for children TVADSQ1a Frequency Percent Valid Percent Valid 1.00 21 42.0 42.0 2.00 25 50.0 50.0 3.00 2 4.0 4.0 4.00 1 2.0 2.0 5.00 1 2.0 2.0 Total 50 100.0 100.0 The above table shows the frequencies of responses when people were asked whether they thought images of food were an important element of a fast food advertisement. It can be seen that 21 people out of 50 i.e. 42% strongly agreed that images of food are important to children. 25 respondents or 50% also agreed with this.2 people or 4% remained neutral. 1 out of 50 respondents or 2% disagreed while another 2% also strongly disagreed with the statement. TVADSQ1b Frequency Percent Valid Percent Valid 1.00 11 22.0 22.0 2.00 25 50.0 50.0 3.00 13 26.0 26.0 4.00 1 2.0 2.0 Total 50 100.0 100.0 The table illustrates the frequencies of the responses for the importance that a catchy slogan holds for children in a fast food television commercial.11 out of 50 respondents i.e. 22% strongly agreed that a catchy slogan is very important to children whilst 50% also agreed with this.26% remained neutral about it and 2% disagreed and didnt think that a catchy slogan is important to children. TVADSQ1c Frequency Percent Valid Percent Valid 1.00 14 28.0 28.0 2.00 17 34.0 34.0 3.00 13 26.0 26.0 4.00 6 12.0 12.0 Total 50 100.0 100.0 As per the above frequencies 14 out of 50 respondents i.e. a celebrity endorser was very important to children according to 28% or 14 out of 50 respondents and 34% also thought the same.26% were neutral about it and 12% disagreed. TVADSQ1d Frequency Percent Valid Percent Valid 1.00 15 30.0 30.0 2.00 23 46.0 46.0 3.00 10 20.0 20.0 4.00 2 4.0 4.0 Total 50 100.0 100.0 The frequency table shows that the jingle was very important to children according to 30% of the respondents who strongly agreed along with the 46% majority who agreed with this. 20% remained neutral to it and only 4% disagreed. TVADSQ1e Frequency Percent Valid Percent Valid 1.00 3 6.0 6.0 2.00 9 18.0 18.0 3.00 11 22.0 22.0 4.00 19 38.0 38.0 5.00 8 16.0 16.0 Total 50 100.0 100.0 According to the above table, the frequencies of responses showed that 6% of the respondents strongly agreed that price matters to children in a fast food television commercial and 18% also agreed.22% remained neutral about it. However 38% and 16% disagreed and strongly disagreed respectively that children do

Harry S. Truman :: essays research papers

Biography: During his few weeks as Vice President, Harry S Truman scarcely saw President Roosevelt, and received no briefing on the development of the atomic bomb or the unfolding difficulties with Soviet Russia. Suddenly these and a host of other wartime problems became Truman's to solve when, on April 12, 1945, he became President. He told reporters, "I felt like the moon, the stars, and all the planets had fallen on me." Truman was born in Lamar, Missouri, in 1884. He grew up in Independence, and for 12 years prospered as a Missouri farmer. He went to France during World War I as a captain in the Field Artillery. Returning, he married Elizabeth Virginia Wallace, and opened a haberdashery in Kansas City. Active in the Democratic Party, Truman was elected a judge of the Jackson County Court (an administrative position) in 1922. He became a Senator in 1934. During World War II he headed the Senate war investigating committee, checking into waste and corruption and saving perhaps as much as 15 billion dollars. As President, Truman made some of the most crucial decisions in history. Soon after V-E Day, the war against Japan had reached its final stage. An urgent plea to Japan to surrender was rejected. Truman, after consultations with his advisers, ordered atomic bombs dropped on cities devoted to war work. Two were Hiroshima and Nagasaki. Japanese surrender quickly followed. In June 1945 Truman witnessed the signing of the charter of the United Nations, hopefully established to preserve peace. Thus far, he had followed his predecessor's policies, but he soon developed his own. He presented to Congress a 21-point program, proposing the expansion of Social Security, a full-employment program, a permanent Fair Employment Practices Act, and public housing and slum clearance. The program, Truman wrote, "symbolizes for me my assumption of the office of President in my own right." It became known as the Fair Deal. Dangers and crises marked the foreign scene as Truman campaigned successfully in 1948. In foreign affairs he was already providing his most effective leadership. In 1947 as the Soviet Union pressured Turkey and, through guerrillas, threatened to take over Greece, he asked Congress to aid the two countries, enunciating the program that bears his name--the Truman Doctrine. The Marshall Plan, named for his Secretary of State, stimulated spectacular economic recovery in war-torn western Europe. When the Russians blockaded the western sectors of Berlin in 1948, Truman created a massive airlift to supply Berliners until the Russians backed down.